Compose a 1500 words assignment on analysis of social media. Needs to be plagiarism free! Besides the social media, the new media created blogs, which are yet other interactive online platforms that enable people to communicate and interact with others. The intense interactivity on social media coupled with the specific features that help monitor the activity on such sites makes the sites effective tools for marketing. The New Horizons Agency should, therefore, embrace the use of social media in marketing since the networking sites have effective infrastructures for marketing enhanced with yet practical tools that permit the application of the practice-evidence-translation-application-validation thus enabling the marketers to monitor the activities on their sites as the discussion below portrays.
New Horizons Agency requires a consolidated team of young marketers who appreciate the role of ICT I in the contemporary society. Among the factors determined to hinder the use of the social networks in the company is the fact that the managers at the company are old and do not, therefore, understand the dynamics and use of social media in marketing. Changing the marketing team at the company will ensure the integration of the new technologies among many others given the dynamic nature of online businesses. As the management portrayed during the board meeting, most of the board members are old and therefore fixated on the previous marketing techniques that required the use of the traditional media. The contemporary social media has numerous advantages over the traditional media especially in marketing a feature that makes it a vital tool especially for corporate organizations such as New Horizons Agency.
Using social media in marketing require an effective understanding of both the nature of the media and the operations of the business. Understanding the nature of the social media includes analyzing each of the various social media operational in the contemporary society thus understanding their strengths and weaknesses. . .
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