I need help creating a thesis and an outline on Product Launch Serves as a Significant Part of a Business Life. Prepare this assignment according to the guidelines found in the APA Style Guide. An abstract is required. A gluco-watch can be an effective way of monitoring sugar levels among this population, hence making Qatar be a lucrative market for the launch of this product because its use is not widespread in this region.
In essence, agluco-watch or wrist- watch a blood glucose meter is a gadget that tests, glucose in the blood through the fluid that is under the skin by the use of electrodes as compared to the predominant test of blood for ascertaining sugar levels. As compared to other tests of drawing blood, this new technology is painless as it makes use of a skin pad that measures blood through electric current. With this essay will delve into the introduction and launch of the wristwatch for monitoring glucose levels in the Qatar Market by identifying the broad market, the market segments then developing profiles for each segment.
The new product name set for launching in the Qatar market shall be Gluco-Check wristwatch. The product shall target the middle class because this product is relatively expensive and its use has been predominantly by the rich in the society. The needs and wants that Gluco-Check wristwatch will seek to address within the Qatar market would be that the monitoring of glucose will be easier as it will be done conveniently by the gadget. The other need would be that it will be effective for monitoring sugar levels when a diabetic individual is asleep at night as an alarm goes off when the levels are high or low and can allow an individual to administer insulin injections.
In the study of marketing, the STP model is an important concept as it seeks to illustrate the links that exist between a market and the company that chooses to compete in that particular market (Strydom, 2005). The segmentation criteria of breaking the broad market into smaller groups would include grouping the target market as per age, occupation, gender, education levels, marital status or social status among a list of others under demography.
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